Founder: Addle Casagrande,Edoardo Fendi
Designer: Karl Largerfeld, Silvia Venturini Fendi
Design style: flexible, sexy, sophisticated elegance, high-quality fur.
Brand introduction:
Fendi story began from 1925. In Rome, Edoardo and Adele Fendi produced handbags and fur in a small factory of Via del Plebiscito. After the World War II, the company started expanding fast. In 1946, Five sisters, Paola, Anna, Franca, Carla and Alda Fendi joined the family business. Today, Fendi continue to design innovative fashion.

In the operating strategy, by means of exclusive license, Fendi produced jewelry, gloves, pens, lamps, glasses and perfume,etc, so that the Fendi brand of intangible assets can be fully utilized.